Letter from the Director: Introducing Solar Asset Optimisation 2026

Dear Solar Leaders,

It’s with great pride that WBR introduces Solar Asset Optimisation 2026, taking place 11–12 February in Madrid—a brand-new, high-impact conference written by the industry, for the industry.

This event is not shaped by policymakers or media voices. It’s built by the professionals who live and breathe solar PV performance: utilities, IPPs, asset owners, and EPCs. From the ground up, every session, speaker, and format has been curated by those who are directly responsible for delivering results.

Built by Operators, Not Observers

Solar AO is unapologetically focused on performance, profitability, and practical outcomes. It’s where:

  • Heads of Asset Management and O&M share real strategies and lessons learned
  • C-suite leaders reveal how they’re future-proofing portfolios
  • Owner-operators and EPCs dive into the technical and financial decisions shaping the next decade of solar

This is a space for honest, data-driven dialogue, not vague commentary or promotional fluff.

One Event. All of Europe.

With leaders from 20+ European countries, Solar AO offers a truly continental perspective. Why attend five regional events when you can get the full picture in one place?


What You’ll Learn

Expect deep dives into the most pressing topics in optimisation of operational solar PV sites, including:

  • Hybridisation strategies: Combining solar, wind, and battery for resilience and profitability
  • AI-powered analytics: Predictive maintenance, energy forecasting, and price optimisation
  • Grid collaboration: Overcoming curtailment, delays, and infrastructure bottlenecks
  • Financial innovation: Transitioning from energy revenue to IRR-focused models
  • Lifecycle management: Retrofitting, repowering, and extending asset lifespan
  • Market dynamics: Navigating negative pricing, geopolitical shocks, and investment risk

With speakers from Lightsource BP, EDP, Octopus Energy, Enel Green Power, Nordic Solar, Encavis, and more, you’ll hear directly from the leaders shaping the future of solar PV.

For Sponsors: A Platform That Delivers

If you’re a solution provider, Solar AO is where your customers come to solve real problems. With 70% of attendees from core stakeholders and 30% from carefully selected solution providers, this is your chance to:

  • Engage in focused, 1:1 conversations
  • Showcase your expertise in a curated environment
  • Align your solutions with the industry’s most urgent challenges

Solar AO is not just a conference—it’s a catalyst. A disruptive, operator-led platform designed to elevate solar PV performance across Europe.

Ready to be part of it?

I look forward to welcoming you to Madrid this February.

Warm regards,

Gabriela Martins da Silva

Director, Solar Asset Optimisation

WBR

Return to Blog