Founded in 1996, Worldwide Business Research (WBR) set out to create highly focused, quality conferences aimed at educating, supporting, and connecting the leadership of the world's core industries. It now runs over 100 conferences and meetings worldwide, many of which are industry-leading events.
In 2025, we launched Solar Asset Optimisation with a bold mission: to create a focused, high-impact forum for the professionals who power Europe’s solar PV performance — not the policymakers, press, or peripheral players.
We started with a simple idea: the solar industry needed a space built by and for the people who manage, operate, and optimise solar assets every day. No distractions. No fluff. Just real conversations, real strategies, and real results.
And where better to launch than Spain — Europe’s solar superhub. Home to a critical mass of Utilities, IPPs, EPCs, and asset owners, Spain is where solar innovation is happening at scale. It’s not just a location—it’s the launchpad for the future of solar PV.
Solar AO is just getting started. As the solar PV landscape evolves, so will we—expanding our reach, deepening our content, and continuing to put performance, ROI, and innovation at the heart of every conversation.
This isn’t just another event. It’s the trusted venue for advancing solar PV excellence across Europe.
Our Promise, Our Values
Connecting you to more leaders from more top companies than anyone else
Where you really find out what the leading solar companies are doing to ready their PV sites for today and tomorrow.
Where Europe’s Leading Solar Players Reveal How They’re Future-Proofing PV Performance
Discover the real strategies top solar companies are using to optimise their sites for today’s demands—and tomorrow’s opportunities.
More engaging and immersive experiences than anywhere else
Take part in small working discussion groups so you can learn from all the great minds in the audience as well as the speaker faculty.
Focused on your specific needs better than anyone else
An agenda based on 100+ research interviews with leaders from Utilities, IPPs, EPCs and Asset Owners to ensure every challenge and opportunity you face is addressed.